In today’s world of SEO, web design practices also play a key role. User experience(UX) has become a factor in the search engine ranking. Therefore, the design of your website and how users interact with it has a direct effect on SEO and your site ranking in search results.
In this post of trickland blog, we are going to cover a few web design practices that can have a direct impact on the site’s SEO performance. The article also offers tips on how to improve on each front.
1. Website navigation structure
The navigation structure of your website influences very important metrics, including the average page time, the jump rate, the engagement rate, and the conversion rate.
These factors do not help improve search rankings in search results pages, they also contribute to revenue and revenue growth.
If users can’t find the information on your website or don’t know where to go, you lose them and leave a lot of money on the table.
How do you create a good navigation structure? Here are some tips:
Keep the main menu simple.
Avoid complicated and technical jargon in the main menu. Use familiar terms instead.
Make sure the main menu is easy on all web pages. If necessary, glue it to the top of the web page.
It is critical to keep the menu level on small mobile devices.
Add a search bar so that your website users can easily find the web page they are looking for.
Make sure the URLs of each web page are clear, concise, and descriptive. The average user needs to be able to predict exactly where a website is going by looking at the URL.
In addition to the URLs, the use of descriptive anchor text for internal links on your website is equally important.
Creating a well-designed and creative navigation menu that also supports the website’s SEO strategy. You may have to sacrifice a bit of your creative vision to create something user-friendly and intuitive.
A well-crafted menu with open categories can lead to rich results on the search page. This can increase confidence and the level of organic pressure. Here is an example.
2. “404” page
That being said, if a user encounters a 404 error page, he or she will leave your website.
“404” error occurs either because of a broken link or because of an unfinished page. Most 404 pages are like this.
As you can see, this web page does nothing to keep users on the website.
However, with a little creativity and strategy, you can turn it into a user-friendly page that encourages visitors to stay on your website. Here are some tips on how to make your 404-page SEO strategy for you and your site:
Do not use general design. Be creative, create 404 pages that are interesting and engaging.
Please notify the user that the link is incorrect or that the page is missing.
Add a search bar function to your 404 page to give your visitors another chance to find specific content.
List the most important web pages on page 404 and encourage visitors to check them out.
Ideally, your website should not have dead links, but it is not possible to eliminate the possibility of 404 errors. A website user, for example, can manually enter a wrong URL and run 404 pages.
Therefore, you need to prepare for it by creating a unique but useful 404 web pages. This will allow you to keep visitors on your website, increase their pages and reduce the jump rate. These positive signals will help in the search engine ranking later.
3. Website loading speed
Fast loading of your website is a significant search engine ranking factor. The design of your website can have a huge impact on the speed of your web pages.
Use the free tool to check the download speed of your website. Ideally, it takes less than a second to load your website.
If your website is slow, use the following tips:
Reduce your CSS and JS files
Use compressed images (more on next title images!)
Use a CDN if possible
Reduce HTTP requests
Minimize ad usage
Use a cache solution
Update your web hosting solution
4. Images, image size, alt text
Almost all websites use images.
Related and interesting pictures help to increase the average time and participation rate on your website.
However, using too many images can slow down your website, which is a big problem. As we just discussed, the slow download site is dangerous for search engine rankings. Also, what to do if your pictures are not uploaded at all? What are users going to see?
Add the appropriate keywords to the name of the pictures.
Don’t forget to add a description and key word rich in each image you use. Since search engines cannot understand images, they use alt text to understand and index images. Alt text is also used when the image is not loaded.
It is important to use compressed images to reduce server load and increase site load speed.
Most websites appear as soon as they enter a site that uses a pop-up search engine. Bad habits for these two reasons:
You lose confidence. When you serve ads and pop-ups, this user is looking for information.
Second, when you see a pop-up, the visitor may get frustrated and immediately leave your site. This sends a negative signal to Google that the user may not be satisfied with your website on the search engine page. If it doesn’t match the keyword – it gives a negative signal – Google will drop your page on the SERPs.
Reduce the use of pop-pops. If you want to promote an event or free steel magnet, consider using a pop-up that pops up only when the user is about to leave the website.
6. Reading experiences
This is the most critical part of website design that will have a significant impact on the effectiveness of your SEO strategy.
Online users want information. They browse the internet and various websites to use content and find answers to their questions. Your website should make these answers the easiest and most user-friendly.
Convenient reading experience can lead to higher page times, lower jumps, and increased participation. All of these factors (and even better) are ultimately translated into a better search engine.
Here are some tips:
Don’t choose black. Keep it white and clean.
Leave a white space.
Use large font sizes.
Use a font that is easy to read. Most people prefer the Sans serif font.
Content to headings, subdivisions, bullet points, etc. share.
Use short sentences and paragraphs to make the content easier for students.
Use images, infographics and videos to share content and make it interesting. No one likes a big text wall.
Traditionally, web design and SEO have been two separate aspects of online business. However, now the lines are a little faded.
A well-designed website provides a better user experience, which is now an important factor in search engine optimization.
We hope this article from trickland team helps you to get a better results on google. What is your opinion about this article? Share it with us at the comments part below.